For Truck & SUV Dealers
Expand the visibility of your truck & SUV inventory.
Mid-Atlantic Truck Authority is an online marketplace dedicated exclusively to trucks and SUVs, giving dealerships a focused place where buyers can discover your inventory without the distractions of general automotive marketplaces.
The Real Cost of Traditional Marketplaces
What is your inventory visibility really costing you?
On traditional automotive marketplaces, your asking price can influence how your inventory is rated, presented, and compared to competing vehicles. If improving how your inventory is presented means lowering otherwise competitive asking prices, the platform fee may only be part of the cost.
Visibility shouldn't come out of your margin.
MATA was built to help level the playing field — giving dealerships another place to put their truck and SUV inventory in front of buyers without turning pricing into the competition.
A Simple Example
Three trucks on a traditional automotive marketplace
Potential Margin Given Up
-$1,500
+ Their Marketplace Fee
The platform fee is easy to see. The margin is easier to overlook.
Vehicle Listings
Where your inventory speaks for itself.
Every listing combines vehicle details, pricing, photos, and direct buyer contact into one clean page designed to help buyers make informed decisions.
Dealer Profile
Give buyers one place to explore your inventory.
Every dealership receives its own profile page featuring active inventory, dealership information, and direct links to available listings. Buyers can browse your inventory without searching through a general marketplace.
MATA Connect
Paste • Import • Review
Import inventory from supported dealer websites or enter vehicles directly.
Listing Analytics
Track counts for views, calls, messages, and website clicks.
More Ways to Be Found
Listings automatically appear across relevant state, city, make, and specialty inventory pages.
$19.99 Flat Rate — No Contracts
$19.99 one-time. Listings remain active until sold or removed.
Monthly dealer plan available for dealerships that prefer one monthly payment instead of paying per listing.
MATA Connect currently supports DealerOn, Dealer.com, Overfuel, Autofunds, and DealerFire. Additional dealer website platforms are continually being added.
Ready to see your inventory on MATA?
Create a dealer account and see how your inventory is presented across Mid-Atlantic Truck Authority.